We opened our pop-up at Lobby Creations on the Gold Coast last month with no idea what to expect. Three hours later, three hundred people had walked through. The GC energy was genuine, the conversations were real, and we learned something that's completely changed how we talk about what we do.
People don't know what solid gold is. Not really. And that's not a criticism — it's an opportunity.
When we introduced ourselves, we led with six karat gold. Blank stares. The moment we said solid gold instead, everything shifted. Suddenly people were curious. They wanted to know more. And once they were interested, we could explain what actually makes our solid gold different from every other solid gold piece on the market.
Some customers bought on the spot because they understood we're first to market with something genuinely special. Others were more cautious. They asked real questions: will six karat last the same way nine karat does? How does it compare to eighteen karat? Those questions told us something important. There's a real education gap in Australia around solid gold — what it is, why it matters, and why different karats behave differently. That's a conversation we're committed to having.
One conversation stood out. A woman in her fifties, someone who'd bought nine and eighteen karat gold for years, looked at our pieces and said, "This would be perfect for my daughter to get into the solid gold world." She brought her daughter over. That moment felt like everything. We're not just selling jewellery. We're introducing people to a different way of thinking about what they wear every day.
Here's something we didn't expect: design came first, always. People fell in love with a piece — called it beautiful, called it amazing — before they even wanted to know how it was made or what the specifications were. They trusted the look before they trusted the label. That's exactly how it should be.
We tested unreleased pieces too — completely new directions in style, price point, and category. The response was a clear yes. Rings, earrings, and bracelets all sold equally, which means our collection speaks to different tastes and different moments in people's lives.
The biggest thing we took away is this: after spending years and years in fine jewellery, we live and breathe this world. The terminology, the differences between karats, the craftsmanship — it's obvious to us. But for most people, jewellery isn't something they think about every day. So thank you for reminding us to keep it simple.
Chrissy & Ang x